The code of practice for advertising in the UK, drafted and maintained by the Committee on Advertising practice and administered by the Advertising Standards authority which contains rules to be followed by advertisers, agencies and media agencies. General principles include the need for advertising to be responsible, not misleading and legal, decent, honest, fair and true. The CAP Code applies to non-broadcast advertising, sales promotion and direct marketing in any form or medium and its remit extends to online and social media content.
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