Political advertising


Published by a ÀÏ˾»úÎçÒ¹¸£Àû TMT expert
Practice notes

Political advertising


Published by a ÀÏ˾»úÎçÒ¹¸£Àû TMT expert

Practice notes
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Introduction and background

Political advertising has long been a cornerstone of democratic societies, serving as a vital tool for campaigners and parties to communicate their messages and sway voters. However, with the advent of technology and the rapid increase in the use of digital platforms, the nature and reach of political advertising campaigns have undergone great transformation.

This Practice Note examines the advertising and marketing of political campaigns, and explores broadcast and non-broadcast advertising, digital political advertising, direct marketing, and the impact of data protection law on these activities. It considers the legislation applicable to and regulation of political advertising, including the Elections Act 2022 (EA 2022), and the limited remit of the Advertising Standards Authority.

What is political advertising?

Political advertising refers to the efforts of political campaigners or parties to win elections or gain public support for their political agendas through advertisement. Political advertising campaigns typically involve various activities, such as public speeches, rallies, debates, and canvassing, to persuade voters to support a particular campaigner or political party. The primary goal of a political advertising campaign is to communicate a

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United Kingdom
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