Brand protection online—checklist


Published by a ÀÏ˾»úÎçÒ¹¸£Àû IP expert
Checklists

Brand protection online—checklist


Published by a ÀÏ˾»úÎçÒ¹¸£Àû IP expert

Checklists
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This Checklist covers the key considerations when formulating a strategy for brand protection online.

This Checklist should be used alongside Practice Note: Brand protection online—strategy.

Protecting the brand

Have you put in place the correct protection?

  1. •

    are appropriate trade mark and other relevant registrations in place?

  2. •

    do you have a global filing and enforcement strategy to prevent issues arising in first-to-file countries?

  3. •

    are you monitoring unauthorised activity? (See below for details)

  4. •

    have you devised an enforcement strategy with criteria to prioritise certain infringements?

  5. •

    are you prepared to take swift action by using take-down procedures?

  6. •

    have you ensured that genuine brand sites have a strong online presence?

  7. •

    are you taking advantage of technological developments to make genuine items harder to copy?

  8. •

    do you have good working relations with customs and law enforcement agencies?

  9. •

    are third parties aware that the business will vigorously protect its brands?

Do you have robust compliance measures in place?

  1. •

    do you have a website IP notice which puts third parties on notice of your rights?

  2. •

    do you

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Jurisdiction(s):
United Kingdom

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