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/legal/guidance/advertising-promotion-of-medicinal-products

Advertising and promotion of medicinal products


Published by a ÀÏ˾»úÎçÒ¹¸£Àû Life Sciences expert
Practice notes

Advertising and promotion of medicinal products


Published by a ÀÏ˾»úÎçÒ¹¸£Àû Life Sciences expert

Practice notes
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This Practice Note introduces and considers the General Principles that apply to the Advertising and promotion of medicinal products as well as the accompanying Rules on pharmaceutical industry interactions with healthcare professionals (HCPs).

Introduction to the advertising and promotion of medicinal products

In order to ensure the protection of public health, the advertising and promotion of medicinal products is highly regulated. The general rules for the advertising and promotion of medicinal products are:

  1. •

    advertising of medicinal products in respect of which a Marketing Authorisation (MA) has not been granted is prohibited

  2. •

    advertising of an authorised medicinal product must comply with the particulars listed in the Summary of product characteristics (SmPC) attached to the MA

  3. •

    advertising of authorised medicinal products must not be misleading and must encourage the rational use of the medicinal product, by presenting it objectively and without exaggerating its properties

  4. •

    the promotion of prescription-only medicines (POMs) to non-HCPs such as patients or the general public is prohibited.

In addition to the general rules outlined above, other activities relating

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United Kingdom
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Key definition:
Advertising definition
What does Advertising mean?

Advertising is defined very broadly to encompass any form of representation that is made in connection with business in order to promote the supply or transfer of a product.

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