Advertising copy approval—checklist


Published by a ÀÏ˾»úÎçÒ¹¸£Àû TMT expert
Checklists

Advertising copy approval—checklist


Published by a ÀÏ˾»úÎçÒ¹¸£Àû TMT expert

Checklists
imgtext

FORTHCOMING CHANGE: On 24 May 2024, the Digital Markets, Competition and Consumers Bill received Royal Assent, becoming the Digital Markets, Competition and Consumers Act 2024 (DMCCA 2024) and coming partly into force on that date. DMCCA 2024, s 251 (which is not yet in force) will revoke the Consumer Protection from Unfair Trading Regulations 2008 (CPUTR 2008), SI 2008/1277, which affects this Checklist. Once revoked, the provisions presently contained in the CPUTR 2008 will be replaced by Part 4 of DMCCA 2024 (which largely replicates the requirements of the CPUTR 2008). This Checklist will be updated for this change in due course.

For a detailed comparison of the CPUTR 2008 and Part 4 of DMCCA 2024, see Practice Note: The Digital Markets, Competition and Consumers Act 2024—key provisions from a consumer protection perspective.

This Checklist sets out the key issues for consideration when approving advertising copy. It aims to help advertisers and their legal advisers ensure that their print advertising complies with the legal and self-regulatory rules including, eg the UK Code of Non-broadcast Advertising and Direct & Promotional

Powered by Lexis+®
Jurisdiction(s):
United Kingdom

Popular documents

Ambush marketing

Ambush marketingSTOP PRESS—Impact of the Retained EU Law (Revocation and Reform) Act 2023: This document contains references to retained EU law (REUL) and associated terms introduced by the European Union (Withdrawal) Act 2018 in connection with Brexit. From 1 January 2024, REUL that remains in

Food advertising

Food advertisingThis Practice Note considers the law and practice applicable to food advertising to consumers, including:•Regulatory regime overview•General considerations regarding food advertising•Health and nutrition claims•Health claims—specific rules•Nutrition claims—specific rules•Advertising

Sponsorship

SponsorshipSTOP PRESS—Impact of the Retained EU Law (Revocation and Reform) Act 2023: This document contains references to retained EU law (REUL) and associated terms introduced by the European Union (Withdrawal) Act 2018 in connection with Brexit. From 1 January 2024, REUL that remains in force is

If planning permission imposes restrictions on a licensed premises opening hours, once operational can

If planning permission imposes restrictions on a licensed premises opening hours, once operational can the personal licence holder apply for a Temporary Events Notice (TEN) to open for longer hours than those permitted in the planning permission?To use any property for a licensable activity both