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Social media advertising of prescription-only medicines

Published on: 21 May 2020

Table of contents

  • Posting about POMs
  • What constitutes an ‘advertisement’?
  • Employees’ interaction with POM posts
  • Next Steps

Article summary

Life Sciences analysis: In order to better reach consumers, the use by companies, including pharmaceutical manufacturers, of social media (from Facebook adverts to LinkedIn promotions, Instagram posts and employees’ tweets) has increased exponentially in recent years. Companies’ employees and affiliates are using social media more than ever, too, increasing the risk of exposing their companies to criticism if they are deemed to be promoting a product in contravention of the rules. Maria Isabel Manley and Will Holmes of Sidley Austin LLP discuss the UK advertising of prescription-only medicines using social media.

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