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Legal News

Loot boxes—11 new principles for an industry-led approach

Published on: 18 August 2023

Table of contents

  • From gambling regulation to industry-led guidance
  • 11 new principles
  • Managing age assurance
  • Design-led fair and responsible play
  • Industry implementation
  • Comment
  • Next steps

Article summary

TMT analysis: David Zeffman, partner, and Jessica Wilkinson, associate, at CMS discussed the guidance published by the games industry trade body, UK Interactive Entertainment (Ukie), that is set to implement industry-led protections for loot boxes.

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