What are the key risks associated with using third party social media platforms?

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Published by a ��˾��ҹ�� IP expert

Published on: 04 December 2013

Why be part of the online community?

Social media is à la mode. The social media sites that the majority of businesses use are Facebook, Twitter, YouTube and LinkedIn. As well as using it to be part of a current marketing trend, businesses can reap huge rewards from networking, interacting with their customers through third party social media Platforms (TPSMP) and from allowing their consumers to guide business decisions with their Opinions and tastes. Also, use isn’t going to stop. It will continue to evolve though so it is important for businesses to understand it and know how to use it.

Social networking encourages spontaneity and this combined with the fact that businesses tend to utilise social media through individuals such as employees and other staff, acting on the business’ behalf, or via its customers means that common legal issues should be scoped and catered for in advance.

Terms of service

Away from the platform of social media, businesses planning to embark on a programme of improvements in Advertising

Jurisdiction(s):

United Kingdom

Key definition:

Social media definition

What does Social media mean?

Internet-based platforms which allow for interactions between individuals or the broadcast of content to the wider world and which are far more interactive than traditional broadcast media.

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