CMA publishes final guidance on new direct consumer enforcement powers
The Competition and Markets Authority (CMA) published its Direct Consumer Enforcement Guidance on 14 March 2025, outlining how it will use new powers granted under the Digital Markets, Competition and Consumers Act 2024. The guidance, which takes effect from 6 April 2025, details the CMA's procedures for determining consumer law breaches, imposing penalties and accepting undertakings. Following consultation feedback, the CMA extended representation periods and added penalty calculation examples. The statutory instrument approving the CMA Consumer Rules was laid in Parliament on 7 March 2025 (Digital Markets, Competition and Consumers Act 2024 (CMA Consumer Enforcement Rules) Regulations 2025, SI 2025/267).